The

Tradition

At the heart of every Indian home, there’s a kitchen that holds more than just food, it carries love, tradition, and memory.

The

Journey

Thekua is one such treasure, passed down through generations of homemakers, mothers, and grandmothers. With hands that measured not in spoons but in love, they transformed simple atta, gur, and ghee into something extraordinary.

The

Purpose

At The Thekua Company, we are on a mission to bring that timeless sweetness into today’s world, crafted with the same care, purity, and warmth of home.

Our Mission

To bring back wholesome, everyday meetha, free from preservatives and artificial ingredients, and make it a part of modern life again. We believe snacking shouldn’t mean compromising on health or tradition. With Thekua, you can indulge guilt-free, knowing it’s made just the way your maa would make it.

Our Vision

To celebrate the homemakers who have kept traditions alive in their kitchens and to ensure that every family, anywhere in the world, can experience the comfort of authentic Indian meetha.

Why Thekua?

Unlike biscuits, cookies, or processed snacks, Thekua is:

🌾 Made with wholesome wheat flour, pure jaggery, and fresh ghee.
🧡 Free from preservatives, colours, and artificial flavours.
✨ A perfect balance of crunch and sweetness, just like home.

It’s not just a snack, it’s a reminder of the love and patience that goes into every homemade recipe.

Our Promise

  • Authenticity

    A recipe unchanged by time.

  • Comfort

    The warmth of home and family.

  • Wholesomeness

    Simple, natural, and nourishing ingredients.

  • Celebration

    Everyday sweetness worth sharing.

The Thekua Company is more than a brand. It’s a tribute to mothers and homemakers who turned simple ingredients into sweet memories. With every pack, we hope to bring you closer to home, no matter where you are.

Come home to the sweetness you never forgot. Come home to Thekua.